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MKT 300 Lecture Notes - Spring 2017, Lecture 1 - Costco, Rolex, Brand Equity
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Brand Development Index: What is BDI Formula?
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Brand Development Index (BDI)
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What is Brand Development Index (BDI)? - Mix With Marketing
Brand development index (BDI) - YouTube
Brand Development Index (BDI)
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Market Share Metrics II This module covers decomposition of market share, share of penetration, usage index, share of requirements, brand and category. - ppt download
MKT 300 Lecture Notes - Spring 2017, Lecture 1 - Costco, Rolex, Brand Equity
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